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Dec. 4, 2022

145. Hustle and Have Fun Doing it with DC Glenn

145. Hustle and Have Fun Doing it with DC Glenn
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Average Joe Finances

Join Mike Cavaggioni with DC Glenn on the 145th episode of the Average Joe Finances Podcast. DC shares his passion for empowering, educating, and leaving a legacy of inspiration behind for his fellow artists, or anyone who hopes to succeed in any endeavor their heart desires.

In this episode, you’ll learn:

  • Learn how to master your craft. 
  • What is Search Channel Optimization (SCO) and how it works
  • The importance of organization and its impact
  • The importance of learning and understanding the vocabulary of your craft
  • And so much more!

About DC Glenn:

DC Glenn made musical history as DC The Brain Supreme of Tag Team with his multi platinum hit single and album "​ Whoomp!, There It is! "​. This multi-talented musician, producer, DJ, marketer and all around business man has his own digital marketing company called CLG Investments Inc. 

In combination with excelling in voice acting booking as one of the top urban voices for Apple's ITunes Radio. In addition, he is one of the most well-known DJ’s in Atlanta, performing at legendary clubs such as Magic City, Atlanta Live, Colbalt Lounge, and Strokers just to mention a few.

DC has worked from the ground up to develop a rewarding business, and nowadays is on the verge of strengthening his enterprise to a level seen by few.

 

Find DC Glenn on:
Website: https://www.tagteambackagain.com/
LinkedIn: https://www.linkedin.com/in/dcglennatl/
Instagram: https://www.instagram.com/dcglennatl/?hl=en
Twitter: https://www.facebook.com/dcglennatl/
Facebook: https://www.facebook.com/dcglennatl/

 

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Transcript
Average Joe Finances:

Hey, what's going on everybody. Welcome back to the Average Joe Finances podcast. I'm your host, Mike Cavaggioni and today's special guest is DC Glenn. So DC Glenn is from Tag Team. For those of you that don't know, me growing up in the nineties, I definitely know who he is and who they are. So DC it is a pleasure. Welcome to the show.

DC Glenn:

Hey, man, thank you for having me. Before we get started, I got to get something off the chest all. Sprinkles. I'm ready.

Average Joe Finances:

All right. Cool. Now that we've got that settled. All right. And they're everywhere now. They're everywhere. . Actually I just got done celebrating my oldest daughter turning 13, and we bought this candle that actually shot out like this sprinkle confetti. It was like an explosion. So that's, immediately just brought me to that . DC Glenn: Man, I'm telling you. I'm telling you, That's awesome.

DC Glenn:

We just got back from Alaska, got paid a whole bunch of money to scoop ice cream for kids. And every picture we took with people like the owner of the Geico store insurance agent, he bought like 35 pounds of sprinkles and every picture, I would just throw sprinkles before the lady took the picture. And every picture and video has sprinkles in them. And it was like a, by the end of the day, it was a sprinkle carpet on the floor. That was so beautiful.

Average Joe Finances:

That's awesome.

DC Glenn:

Incredible. I have a blessed life, man. I get to do a lot of fun things, man. So I can't wait to get into this with you.

Average Joe Finances:

Yeah, that's great. So speaking of that let's talk about your blessed life. If you could, let's share a little bit about yourself. Share your story. Who is DC?

DC Glenn:

My name is DC Glenn. I'm one half of the hip hop group tag team. We made the song, Whoomp!. There It Is. And last couple years we did a Geico commercial called Scoop! There It Is. And we've got a whole bunch of things coming up that just keep us relevant and I'm the type of person that I have just always hustled. And I met Steven, High School in 11th grade and became real good friends cause both our last names were G and he had a band and I was like, I got to be in that band. And then I was in the truancy office passing out, passes for people who are late. And I heard beautiful music down the hall and I was like, I got to be in that choir. Then I went to my first high school dance where I saw two turntables and a mixer and I was like, I've got to be a DJ. And I became masterful in all. And that was my career path. And graduated from high school, went to college learned how to write songs, learned how to make music cause my boy Johnny Z bought a four track for those. No four track is cassette tape. You got four tracks to make a song too. And I figured it out and I made some classic songs with that thing. And I just got better and better. Started DJ-ing all the frat parties DJ-ing my own parties and started DJ-ing the clubs and came down to Atlanta. I came to visit Steve and I knew right then that I was moving to Atlanta and as soon as I got to Atlanta, started working a club called Magic City instantly. And then I started working at the biggest clubs in Atlanta and we're making music all this time. And I knew that we had to make something up temple because we were in the southeast, we come from hip hop cause from Denver, went to school in California, ordered my records from the East coast. So I knew everything about hip hop. This is the eighties, and I went to Steve said, Hey man, we got to make a uptempo record. Hes I love bass music but I don't know how to make it. I was like, think Planet Rock in the old school, electronic music, craftwork, all that stuff like that. And our first attempt was, Whoomp!, There It is. I'll never forget it. We recorded in August '92, went to the club that night, popped a cassette in, first song I played on my set. And to this day is the biggest response on any record I've ever had. And fast forward, like January '93, I had to stop playing it cause my hubris as a young man, I'm like, every song I make is gonna be the bomb. And one of the girls was like, why don't you play Whoomp! There It Is, anymore. So I was like, I could play it again. Same thing happened, but a record company rep was in the house named Alan Cole from Columbia records. He took it to New York. Now I got Columbia Records calling. I'm like, Ooh, this is gonna work. I sent it to all the record companies. Now I got Epic, A&M, Warner Brothers, all these record companies, talking to me. And it's amazing because they were all playing with me cause they didn't know what to do back then it was just LA and New York, right? So they didn't really know what to do with a down south record. And this one beautiful lady named Lisa McCall, she worked at island Records. She was like, you need to talk to Al Bell. For those who know, Al Bell is the beginning of soul music. There were three record companies, Philly International, Motown with Barry Gordy and Al Bell on Stacks Records, and the year before he put out a record called Daisy Dukes, which was one of those bass records, and it went gold. I was like, I could deal with gold, so I gave him a call. He called me back. And I was like, look man, I got a hit record. I've tested them in the hottest clubs in the country. You got to sign us. He was like, okay. I was like don't play with me. You haven't even heard the record. And he was like, brother, I don't have to hear the record. I hear it in your spirit. Let's agree to agree and get this thing moving. And I gave my two weeks of Magic City Club I was working at, signed a messed up record deal, and then a month and a half tag team was platinum and the rest is history.

Average Joe Finances:

Yeah, that's, wow, what a story. So the two of you you guys grew up in Denver, colorado, right?

DC Glenn:

Annual high school class of '84, Yep!.

Average Joe Finances:

Yeah!. That's awesome. So I guess, you said, Steven moved down to Atlanta first. He was down there in Georgia already.

DC Glenn:

Yeah. He moved down in '88 and I just went down to visit him for one Christmas, and it was, it blew my mind and I knew that I was moved up, I came back, finished up packed up. Packed up the truck , the U-Haul, and moved to Atlanta.

Average Joe Finances:

Just like that.

DC Glenn:

Just like that. And I was, I had a job at CNN, but I went to the club. I'll never forget, it was a Friday. I got there on a Wednesday. We went to the club on a Friday because we went to the movies that night to see Spike Lee, Do The Right Thing. And after the club we went to Magic and the DJ was just drunk or something and I was like, I could do this . And I went to the owner and he was like, come see me Monday. And he is like, I don't need a DJ, but I need a cook. Can you cook? I was like, yeah. So I think you need to cook. And a back-up dj, I think I cook two salads, order a chicken wings, then a day shift. DJ was like, Hey man, I got to go run some errands. And he let me on his set and I DJ'ed the rest of the day. I made those girls one Monday ever made in they life because I knew what to. Because back then there was only one question, can you rock a party? Can you move the crowd? And I've been the head DJ of every club that I've ever been in ever since, and I've been DJ-ing for 30 years.

Average Joe Finances:

Wow.

DC Glenn:

So I've had I just, I hustle. I love work. I've never not known how to work because my parents made us do chores. I have been stemming collar, greens and shocking peas. Since I was five years old, my mom had a prep cook. Dad made me do the lawn, do the leaves, do the hedges, wash his car, all that stuff. But I appreciate that so much because as a grown man, I have never not known work or never feared it. So anything I wanna do, I know I can accomplish it because I'm not scared to put in a work.

Average Joe Finances:

Yeah. It, it's, it instilled a phenomenal work ethic in you, that you took with yourself into adulthood. What I find amazing is when you're sharing your story about, when you came up in high school, you heard the choir and said, man, I wanna be part of that. Like this beautiful music that's coming out. You join the choir, then you're at an event and you see the DJ out there and you're like, man, that that's what I wanna do. I want, I wanna control the music and control the crowd. Because that's what you do when you're a DJ at a party, right? You are controlling that crowd, you're controlling the listeners, right? And you're gonna take them in whatever direction they're gonna go. But, good DJs feel out the crowd, they feel out the audience and they, they feel where they want to. You know what I'm saying?

DC Glenn:

That translates into everything you do in your life.

Average Joe Finances:

Yeah,

DC Glenn:

because now I'm a motivational speaker, so it's the same concept. Instead of the records, it's PowerPoint presentations and slides. Those are the records. So as long as I rock the party and at the end of the party there's hair weave all over the place, broken glass throw up, everybody's drunk and everybody leaves happy, that's what it's about. And everything that I've ever done has been that process. From me being, me being an actor, me being a voice artist, everything I do is about rocking the party, right? So you got to understand your audience first. And I think me being a DJ is the greatest thing that ever happened because I get a front row seat to humanity and human nature and get to watch it and mold it and move it and shuffle it, right? Cause I wasn't just a DJ. I knew I would play genres of music. I might play reggae and then everybody would be on the floor for reggae. But then I would switch and I would play house and everybody, the floor would switch, but they would go to the bar, other people would come to the floor. And I showed the owners this. That's why I always got paid top dollar because I had a business plan for how I did what I did. And I would show it to the owners and I was like, watch what I do. And they watched it. And they saw that everybody went to the bar, everybody did this. I could sell them champagne like crazy because like I say, we only got 10 balls of champagne left. But hurry, get to the bar. Now you got a hundred people going to the bar. We got thousands of balls of champagne. But that psyche that.

Average Joe Finances:

Yeah, the whole psych psychology piece,

DC Glenn:

Sense of urgency, right?

Average Joe Finances:

Yeah,

DC Glenn:

I did. I would mix tapes. I have always been a hustler. I've always tried to take one opportunity and turn it into 10, and I have been very fruitful at it, and I could even today I just turned 56. I don't even feel it. I feel like I'm just getting started, right? Because everything revolves around technology and what happens is people dismiss new things because they're used to the old things. And what happens is life passes them by, like perfect example in 2008, the financial crisis, everybody lost the manufacturing jobs. So because they didn't stay up on it and they didn't stay up on technology, life passed them. By now they're sitting there waiting for all their jobs to come back and they're never coming back in the form that they were. You see what I'm saying? Same with the pandemic. Those paradigms have shifted in a way that they're never coming back. That's how things evolve and, but that's why there's haves and have nots. And I learned that it was a brutal lesson too. I learned that when vinyl switched over to CDs as far as DJ-ing, I was like, I'll never DJ with no CDs. Get that out of here. And things started passing me by. Because I go into a club and they wouldn't have no turntables. It's wait a minute, and I vow I'll never do that again. Those lessons and all the traumas that I have been through in my life, I make it easy on myself. I just vow cause they're not mistakes, they're opportunities I vow to not make, let that happen again. It'll never happen again. So how you educate yourself that for that not to happen, So I could tell you things that happened in my life and you'd be like, Ooh. But it's no, because that gave me 10 opportunities to get better. And that's what I've done my whole life.

Average Joe Finances:

I like the way you look at things DC especially, as you're describing, as things change, you have to evolve with the change that happens around you. cause if you don't, you'll get stuck in the stone age while everyone else is living in 2022.

DC Glenn:

Life passes you by.

Average Joe Finances:

Exactly. Yeah.

DC Glenn:

And not only life passes you by, people are victims of their own pride and ego. I've watched Pride Kill so many men. Because they don't wanna do things differently. So that's why I constantly argue with the people I love, because I know it's not for everybody, but I got to at least try to change your perspective on how you deal with things. Because the way they're doing it is not the way this new stuff is happening. It's just everything is different. I am masterful of SCO, But that came from trauma. That came from me being pissed off because 2011, I get a call from New York Times, Hey, at dc have you seen the GCA article? I was like, no. I was like, the world thinks Barack Obama was in your music video. I was like, no. Then she gave my number to everybody. Now I'm doing interviews for two weeks on every big entity all over the world. Asking us Barack Obama's, they took one little frame and it looks just like Barack Obama, I swear, a young Barack Obama. So they played with it and it was fun. But I was upset because at the end of that two weeks, I didn't have no money in my pocket and I vowed that I would never happen again because we didn't have a web presence. And I said, you know what? I'm gonna learn websites, digital marketing, SCO. That was beginning of like social media when it got real strong Instagram and all the big boys. And it took me a long time. Fast forward 2020. We're in the middle of the pandemic. I get a call from my agent for acting. It's like DC, You booked a Geico commercial. It's don't play with me Lena. I haven't even auditioned for a Geico commercial. She's no TAG team. Because five years ago you type in TAG team was all wrestling. You type in TAG team today, its all tag team. I disambiguated myself from everything Tag Team, Tag team Pokemon, tag team real estate duo, tag team this to tag team best friends, just ambiguated now it's just all tag team. Geico didn't wanna wait for me to call them back cause they left me a message. They went to my IMDB because I could be found. I let my agent make the deal end up being the biggest deal I ever made in my life.

Average Joe Finances:

Yeah, that's and that was an awesome one too cause I remember when that commercial came out, I thought it was one of, probably the best geico commercial we've ever come out with.

DC Glenn:

And we have been winning awards all season.

Average Joe Finances:

Yeah.

DC Glenn:

And it is end up being the number one Geico commercial in history. That's what they telling me. And I'm like, are you serious? Even more than the hump day. And yeah. Even more than the cavemen.

Average Joe Finances:

You guys took out the cavemen.

DC Glenn:

And it was like, and it blew me away. Here's how I am though. In the beginning I knew because I prepared preparation is everything. Because I went into it. I'm gonna come in with 10 things to make this my own. So the night before with the producers and the directors, I was like, look, I got some ideas. Are you open? Man, whatever you wanna do DC Cause they were like, whatever you guys want. That's what we're doing. I was like I was trying to get a spinning scoop but I couldn't fabricate one, we won't be. Dont DC we'll have you a spin and scoop tomorrow. Whoa. It's I know kids love sprinkles, so we got to have a lot of sprinkles cause there are a lot of things I wanna do with sprinkles. Like DC we will have a truckload of sprinkles for you. And I just went down the list of the things that I wanted to do and the next day it was all there. And our energy and the way we do a part, it was like me DJ-ing, I DJ'ed the set of my life. because I knew that this was an opportunity and I had to turn it into 10. And they could have shot five commercials with all the stuff we shot that day. And I was done, but then I'm still thinking, what am I gonna do? How am I gonna take advantage of this? Can't do shows. Cause we're in the middle of a pandemic. So I was like let me get a publicists. Publicists didn't wanna work with me because they're like we don't know how to do a Geico commercial. And they just gave me every reason why they shouldn't. And I remember having to argue with one of my best friends, he's a corporate guy. He was like, man, I just really wanna see what the numbers are. This is after it dropped. I was like, you need to get with Geico and get the numbers from them. I was like, man, I'm not about to call a guy. Come be like, gimme the numbers. And we had a nice debate about it, but I was listening and I said, I don't got to call Geico. Let me call the companies that Geico uses to get the data. So now I'm in a boardroom with Ispot tv cause they're giving me the data. They're like, let me talk to my boss about this now. They're like, you don't got to pay nothing. We wanna do an interview with you, and then we're gonna put all the statistics in there. So that'll be your value add. When somebody's asking you for your value add, when you go do a deal. Then I went to Nielsen. Called Nielsen, they were like, Hey, I got to talk to my boss on this one. This is above my pay grade. I'm talking, I'm in a boardroom and Zoom with Nielsen, and they're like it's gonna be about this much. I was like, can't afford that right now. No, but we got subsidiary companies and they hooked me up with all their subsidiary companies that could do it for 1,500 to two. So now I have these entities that can build me a value add. So when I go into Boardroom to do other deals. They're saying why should we do you? That was just one thing. Bam!. That's why, right?

Average Joe Finances:

Yeah. It built that social proof, right?

DC Glenn:

Yeah.

Average Joe Finances:

It's, the numbers don't lie, right?

DC Glenn:

Numbers don't lie. Relevance, and you have to keep creating relevance. And I learned, and see, here's the thing, people, I knew that this is, this was the turning point for me just as my, in my psyche, how I thought about. There it is because I'm sitting in a movie theater looking at Will Ferrell dance on the table. The Whoomp! There it is an elf. And I'm pissed because I didn't even know the deal was made. And I'm not getting any of that deal. But I pushed that be to the back of my head and I said, dude, what are you talking about? That's the glass half empty. What's the glass half full? The glass half full is you now have a forever hit record because every year Christmas time is gonna be played. It's up to you to go get your money. Nobody's gonna give you anything. It's up to you. And every time it's in a commercial or whatever, I try to create relevance or a value add to let people know in entities across the world, which is in the form of press releases, Or whatever that tag team is relevant and you build that stock and every year there's an instance where we are relevant and we have been relevant for 28 years. What group you know is relevant 28 years after one damn song.

Average Joe Finances:

Yeah. No I love it because, you took something that somebody would probably get pretty sour about, right? Especially if they're using something that you created. Back in '93 is when it came out. Something that you created back then.

DC Glenn:

My baby's like my child.

Average Joe Finances:

You got nothing out of that, right? You didn't get no royal.

DC Glenn:

No, we got paid cause we got, we're kind lucky because we got the writer side of the publishing. But the side where, you get the royalties for the it being on commercials and stuff like that because we're in sag, we get royalties, see, because we did things right. I can live a comfortable life with a little bit of supplementary stuff for a while now. I don't have to do, I can do whatever I wanna do now, but like from in the two thousands, it was replicas because there was two record companies fighting over it, and they were using us as, ponds. And it was just like, you guys getting all this money and we're getting nothing. But we would get a certain amount every quarter. And if it was in a commercial, we would get SAG royalties, which is real nice. And if it was in a movie, we might get some, we might not. But then it was up to me to hustle up the shows to say, Hey, this is what we're doing. So now we're doing NBA half times and NFL half times, that's our bread and butter throughout the 2000's. And then I just have always hustled. And it has paid off. Back then everybody was like, man, you doing this and you doing that? You a jack of all trades, master. I was like, yeah, but if you live long enough, learn how to learn, you become masterful at those trades and they all come back to serve you in ways you never thought imaginable. But the fact that you plant the seize and you prepared. They came back in served you. Perfect example, and this ties into what, why we're here around. 1999, I vowed that no wonder would ever beat me out to money again. So I said, I'm about to learn about finance. I don't know what I'm gonna do, but I'm gonna learn. And I end up passing the series three exam. Became a licensed commodities broker, right? And my approach was, let me go fail this test. Cause I could take it three times. Let me go fill the test to see what's on the test. And I passed the second. Now I'm a licensed Cadas broker. I'm working for three different firms, but I didn't like being a broker because I'm selling financial services for people that don't know what they're selling. I couldn't do that, and then I would've had to give up music and DJ-ing because that was like show money to me. I was making good money doing that, plus doing shows. So even though that didn't pan out, and it even. When that didn't pan, I was like, let me start my own hedge fund. I don't know how to do a hedge fund. How do you do a hedge fund? Because I know everybody, Deion Sanders, Dominique will, cause I'm in Atlanta, I know everybody. I can get everybody with some money under management if I can figure out this commodities thing. So I start calling people. I'm like you guys manage hedge funds, right? My name is DC Glenn from Tag team. Remember the song? Whoomp! There it is. Yeah. I remember that song. I'm just trying to, see what your services are cause I'm looking for somebody to manage my hedge fund. It was like, man, sure. Can I get a meeting? Cool. So I'm getting meetings in New York, LA, Vegas. I'm in this boardroom of Vegas. We doing all the fan stuff at the beginning, but then I asked him, why should I let you manage my hedge fund? Oh, DC because the bottom line would be this. They just went through a whole presentation and what they didn't understand is why they were pitching me. They were teaching me. And after I went over through that whole round robin, I knew exactly what a hedge fund was, and it wasn't for me. That would've just took me all the way from everything. But the year 2000, I would look at CNBC. I didn't know what they were talking about. Year 2002. I knew everything they were talking about. And then I developed an approach just from a nice financial advisor. I met one day walking through this little thing and she said, we're gonna do it. She gave me her pitch. She said, we're gonna do it easy. We're gonna have a bunch of little buckets. You got your corporation already so you could put some money in this and these little buckets here. And then you put these little buckets here, and we just fill up these buckets every year and leave them alone. And I was making so much money do I even took my check and I was saying, take my check and put it in that bucket. I don't even wanna see my money. And I have always made money because of that financial literacy hustle that I put together for me, right? And now that's if I have a good year, if it's a good harvest, I'm not trying to pay that. Let me dump this here, and here, so I don't have to pay taxes. and I don't see it cause I don't need it. Cause I've done everything. What all? I don't need no cars, I don't need nothing. I'm good. So I make it to where I can't see my money. Cause if I see it, I'll spin it for nothing, just because, and that's not the way to do it. And part of that is getting control of your emotions, and not falling into what everybody falls into. So you know now it's smooth sailing, I still am trying to, it's crazy because me doing podcasts, I do two or three these every day, and I got, I've gotten two financial advisors, two more financial advisors off of these podcasts just so I can have it diversified a little bit more, right? Because I know what people are talking about when they tell me, and this is this is neutral ground. You're not doing a financial podcast to beat people out to money or to get customer. You're doing it cause you want to educate people. And that's where, it's where you go to get your information as opposed to the information itself. That's why I joined organizations, societies associations, because those are entities that. The people in it love their profession and they've been doing it 10, 20, 30, 40 years and they can't wait to tell you everything and they have all the resources and they can shorten your path of what not to do and what to do. Just like that. Then it's up to you. Let's see what your hustle game is, and that's how I do it.

Average Joe Finances:

Yeah, absolutely. Love it. got to respect the hustle that you've had, throughout your entire time. I. Just learning what you did to learn about hedge funds, to just to find that it wasn't for you. It was amazing. You went out there and let these guys pitch you, and the whole time you're like, okay, cool. Now I know what this is, and now I know what that is. Learning and absorbing all that information and then at the end you're like, nah this ain't for me, right? , and you meet the one financial advisor that tells you, Hey, let's diversify everything into these different buckets which I love that. So you got a great financial advisor for one. That, explained to you how to diversify everything. . But the great part is you got to learn that piece of what to do with your money just from the hustle that you've already had. Because you were willing to go out there and learn and absorb all of that information. And, and like you mentioned too, it's one of the reasons why we have a podcast like this is to put this information. to make it more accessible to people that, wouldn't normally get this information put in front.

DC Glenn:

That's why everybody's so you got a podcast? No, I'm more effective being a guest on a podcast. Yeah. Because I reach more people that way I can reach a million people a day depending on the podcast that I'm on. And I can talk about everything from finance to seo, to music industry, to whatever, and it all ties in together because all of it is relative. You need business for your music industry. You're gonna need business for SCO, you're gonna need business for me, I'm my own publicist. And you know how that happened. All the publicists are like I don't know what to do with a Geico commercial. It's I'm my own damn publicist. And I joined the organization, public Relations Society of america. Two days in, it's a Superbowl week. I'm on a Zoom cast with the CEO of this PR firm. We get to ask questions too. I said A press release is relevant. I know they are, but I need the validation. And she's what's the form? Like I'm featured in a Geico commercial called Scoop!, there it is. And I'm looking at the chat and they're like, wait a minute. That can't be him. My mom loves that commercial. My auntie loves that. My grandmother, now, the whole thing is about. And the CEO is yes, that's gonna work. Because the whole last year has been, she was excited. The whole last year has been COVID. Every story's been COVID the whole last year. Every story's been political. And here you guys come throwing sprinkles and spinning scoops. You bringing joy to the world. So you gonna go here for all the publicists here, for all TV talk shows here. For all the journalists here, for all the podcast. And you gonna make sure your pitches are like this. She gave me the entire breath of her experience in 10 minutes and it's changed my life forever. And it is the reason you and I are talking right now. Wow. Yeah. See what I'm saying?

Average Joe Finances:

That is awesome.

DC Glenn:

That is why organizations are perfect, because you can learn fundamentals from them, but then you get to put your hustle to something you know is valid. Now nobody can do it but you, and you could teach that to people who wanna learn. Hustle, Now you have developed a team and now you're unstoppable.

Average Joe Finances:

You got me fired up, man. You got me fired up and feeling motivated right now.

DC Glenn:

But, and then this is even better.

Average Joe Finances:

Yeah.

DC Glenn:

Because I do this every day. This turned into me joining NSA, National Speakers Association. Me doing podcasts every day is killing 14 birds of one stone. I'm practicing articulation for my voiceover. I'm practicing storytelling for storytelling. I'm practicing. Am I keeping you engaged? I'm practicing all these things that are human nature is my message, correct? All these things. And I'm like, I'm good at this. Let me go see if I could be a motivational speaker. And now I'm in NSA being mentored by dudes that make 2, 3 million a year. Like you're gonna make a killing. And there's no timetable for it because this is my ride out. I can do it whenever I wanna do it. This is not really my career, but I know that if I put a good show together, I will get booked. And now I get to amplify this to the world even more. Or to people who really need it. cause they won't bring you in unless they trying to motivate their people. Imagine me, I'm working on a TED Talk now, right? The reason I know that is because I studied the hierarchy of what you got to do to even do a TED Talk. They want you to, they want you to start with TEDx and they want you to develop your skills and then you might be able to do it, but I'm like, I know what you want, so how can I get to the top? I see it, right? So how do I work my way back? How do I figure it out to get to that point? And I've done it. So now I'm ready. All I got to do is put it. Practice it, go out, speak whatever. But that's something else. Because right now that doesn't fit in my big ball of focus right now. I've made us so relevant that I'm on tour, I'm on three different tours. We're gone every weekend, right? So I got to get the show money because that's the most lucrative right now. But then we get in a TV appearance. Got a big one coming up. Then I get a book on acting gig. I'm like on five different TV shows, two movies coming out and stuff down the pipe. Like I love my life cause I get to do a bunch of stuff a little bit because it becomes too much it becomes a job and I don't want no job. I like to do just a bunch of things a little bit. And I'm not, it's not about money, it's not about success, it's about master. About that. It's about the quest for mastery. You don't get there, but because you're on the quest for mastery and you wanna master things, you're always working towards mastery. And even if you get halfway there, you've done more than most people will ever do in their life. And I'm trying to be masterful of 20 different things. You see what I'm saying?

Average Joe Finances:

Hey it goes back to that comment that you made earlier. That was it your cousin or a friend that had told you like, oh, you're a jack of all trades, but master of none.

DC Glenn:

My father. That's the people who love you the most, like people said.

Average Joe Finances:

And that's by design though.

DC Glenn:

Yeah, that's people don't understand. I hear a lot of motivation. People say, you got to stay away from negative people. Keep negative people out to your life. And I'm like, no, bring them. Because what if the people that love you the most. You better figure it out. You better figure out how to deal with them. The only way you can deal with them is to don't react. Take it, put it in your pocket. Use it for fuel for later. So when you on this real hard problem that you're trying to figure out, remember when he told you wasn't gonna be shit? Yeah, I remember that. Let's figure this thing out. That's the fuel. But if you react to it, it keeps you stuck because you're always react. When you learn to control your emotions and control your ego and kill your pride, your mind is truly open to every possibility imaginable. Then there's nothing on life. Nothing in life you can't do. And I love when people come to me with problems and solutions and complaining, because I asked simple questions. I was like, what do you want? What's the solution? Man. No. What's the solution, man? I ain't worried about it. I was like, you so busy stuck in your own crap that you haven't even figured out the solution. What's the solution? Since you know someone, I was like what do you want? And I said, oh, this is how I do it. I see it. I take the most pie in the sky, fantastical, just unreasonable goal that I can find, right? And they're like, man, you can't do that. They're like, Probably can't, but what if I inch my way back? Can't do that either. What if I bring it back a little bit more? I'm halfway doing that. If I applied this, maybe I might be able to spin it around and if you bring it back a little bit more, you doing that now. So if you go get some advice from them and then figure this part out, and then if you bring it back now, you doing that now. And what I've just done is I've just created a reverse business plan. With a step letter to my goals and dreams because I saw it first. I saw it first and I bought my way back down to practicality. Now it's up to the hustle.

Average Joe Finances:

Yeah, no, so what I just wrote down while you were saying that is like the way you just described that, I was like, you just reverse engineered that problem.

DC Glenn:

Exactly.

Average Joe Finances:

So you, you identified the problem. You said, okay, here's the solution. Then you work backwards from there. Work your way back, right? Yeah. Am I here yet? No. Am I here yet? No, but I'm doing this part right here, and then you can figure out, okay, you know what you're good at right now you know what you need to work on to keep moving forward towards the end goal of, the solution that you had already identified.

DC Glenn:

That's how I do everything.

Average Joe Finances:

Love that.

DC Glenn:

And some things you really can't get to yet. Some things you might not be financially able to get to something, but you saw it. You saw that goal, you saw that dream. You know what you want, right? I wanted to be an actor. I didn't start until 2017, but I see myself on the stage getting an Academy Award. Come on, DC, you tripping. All right, work your way. Let's get a Golden Globe. Nope. Let's just become an actor. Can you get on a TV show? Can you get in a movie? Nope. What you got to do? You got to go to class, you got to get all over your emotions. You got to understand the hierarchy of what acting is from the producer all the way down to the actor. You got to do all these things and then all of a sudden I'm booking. Now I'm a working actor. Now I get to go out for all the new movies that come out. I get to audition. So now I'm halfway there. I am one good role from maybe getting something because I'm going after Mastery, so I continue to work. And the pandemic helped me because all the actors were out to work, but Atlanta was still popping. So I use this site called WeAudition. Now I'm training with it's a site for like readers when you got to do it. But all the readers are other actors. They're soap opera actors, they're Julliard trained actors. They're actors that have been classically trained in Europe. I got a squad of actors that work, done movies have won awards that read for me, and they're teaching me while they're reading for me because they know what to do and they see me as damn Whoomp!,There it is. I get to do a audition with whoomp. And I don't see it that way, but they see it that way. Now we're both helping each other because I'm teaching about SCO, I'm motivating like, you do this, do that, do this, that, that. I had a meeting with my agents, the other day, all six of them for filming television and I talked the whole time. Cause I was telling them everything that an actor should do to get in their good grace. And then telling them what an actor shouldn't do to validate what they shouldn't do. I already knew this, but you got to do it from time to time. And this one, she's brand new from New York. I was like, and one thing I tried to tell actors do, but they don't do it. I said, every acting coach you have, every casting director leave or Google review. What's your headshot? Now the whole city sees you. Everybody sees you because they're gonna look at their Google, my business. And if you do it right and you SCO it right? You will always be at the top of their Google reviews, your headshot, and they'll, somebody might say, wait a minute. That's the guy we're looking for, for this part. Now I'm not emotionally attached to it because there is no quit pro quo. I'm not doing this because I think I'm gonna get me a role. I'm doing this because this is preparation. Planting seeds. Every year there's gonna be a harvest. If you plant seeds, it's just one year's gonna be better than the other. You might have a string of good years and have a string of bad years, but even a bad year, the fact that you plant a seed, you gonna have something to eat. That's how I look at it. Everything is.

Average Joe Finances:

That's a great way to look at it.

DC Glenn:

You have to look at it that way. I look at it as I'm not even gonna get the job. I care less if I get the job or not. Cause it's out to my hands. Everybody thinks that when you do an audition, a casting director's there critiquing your acting. He can't act, he can't be in this movie. It has nothing to do with that. You got to understand the hierarchy. You got to understand that casting director got a job to do. They got to fill 200 rolls. You got to help that casting director do their job. How do you do that? You give the best performance you can and keep it moving. You do it quick, you get it in. They give you four days, turn it in at two. You make their job. Practical. These are practical things that you do. Don't wait till the last minute because then you ju you clumped up with everybody else. It's human nature. People wait till the last minute. If I do it first, I'm in their brain first. Somebody got to come knock me out the box. But because I was first, they're already, they've already got their mind made. If I think I like him for this. But if I'm in that group of a whole bunch of lasts, they get confused because they got a job to do. They got to look at these 13 people or these a hundred people that's what they do. So you got to understand that comes from SCO, that's all it is. SCO is, this is SCO. Answer the question, right? How do I boom. This is how you do that. Answer the question. So if you ask that, if you see that on Google and I answer the question, and you can come to my site and see everything else. I get the job and the services because everybody's don't you do social media? You got to have social media, everybody, no, social media is emotional. I said, see, you all think you all need a hundred thousand people to like you? I don't need a hundred thousand people to like me. I just need a hundred people to pay me.

Average Joe Finances:

There you go, there you go. It's simple.

DC Glenn:

It's that simple. And you do that by getting from other people who need your services. If I'm a plumber and I SCO write well, then somebody takes dump, blows up their toilet. There's duty everywhere. Oh my god. I need somebody to fix my toilet. DC plumbing. I get the job.

Average Joe Finances:

It pops up because you're answering the question I'm asking. That's what the SEO's all about. This has been absolutely awesome. Like I'm saying, you, you got me pumped up and feeling motivated right now. I wanna transition this into something that we call the final round. I'm gonna ask you four questions that we ask everybody that comes on the show. , three of them will get you, give the audience an idea of how you are. Under pressure or. When you've had to make hard choices in life . And I think we've got some of that already just out to the the initial interview, but if you're ready to go.

DC Glenn:

Only scratch the surface.

Average Joe Finances:

Yeah. We'll get this party started.

DC Glenn:

All right, let's go.

Average Joe Finances:

All right, so the first question, DC is what's the biggest mistake you've ever made in your finances?

DC Glenn:

Sac. State, 1985, they had a bunch of tables laid out. All the credit card companies came to campus. It's like we got free money for you get a credit card. I got four credit cards. My credit was messed up for years. No one explained to me about credit. You didn't have that education. Didn't have that education. But now I'm masterful of credit. I'm helping this girl do her credit now. She thinks she just has no hope. And I'm like, actually, not as bad as you think you are. Just do a couple things here. Woo. And you're done. Yeah, that's. You turn your trauma into treasure.

Average Joe Finances:

I like that.

DC Glenn:

There are no mistakes, there are no missed opportunities. As long as you're breathing, you can correct all of it.

Average Joe Finances:

Absolutely. Yeah. Any mistake that you think is a mistake, it really is just education. An opportunity to learn, an opportunity to take advantage of. Yeah. I love that. Okay. Next question is, what is something that you've learned that you wish you knew when you first started your career.

DC Glenn:

I wish I had known how, I have a phrase that I have. Learn how to learn. It's not enough just to learn. You got to learn how to learn. I didn't know how to learn back then. I had a couple little hustles where I knew how to get things, but I didn't know. If I had known to go to an organization back then, if I had known how to learn back then, my path would've been a whole lot different, and I would've done better in school. I would've done a lot of these things, but it's okay. Cause I had a, I had a ball back then. I partied. I was a DJ, right? Like I would, I probably be in the real estate now. I probably would've went to real estate school real quick and got it over with and just understood what everything was and that is what I would learn how to learn. It's not enough just to learn. You have to learn how to learn.

Average Joe Finances:

I like that.

DC Glenn:

For joint organizations. That's where if I got a long email, we get long, you get long emails all the time. You see it be like, Ugh. I start reading that by the end of it, I'm daydreaming. I got to read it again. But nah, I don't do that no more. I throw it in. The AI now reads back to me. Now I'm picking up everything as I'm reading other emails. Now I'm Ambidextrous, because I can get it still right? I can get it. I have things read to me that I don't wanna read, but then if I have to read, I have to read sometimes because I got to read scripts to do voiceover. So it's not, see everybody think well, that's cheating. No, it's not. That's practicality. That's a practical solution for this situation here. If you got to read a hundred emails, this can get you through faster. So that's time. But people see things, how they see it, and it ain't for everybody.

Average Joe Finances:

It ain't for the people that aren't willing to hustle.

DC Glenn:

Open their mind and stuck in their own thing, stuck in their own ego. Think they know.

Average Joe Finances:

So actually this yeah, I was gonna say, so this next question kind of ties into that. So this, this'll probably be helpful. Do you have any tips or tricks that you would recommend to someone that is just getting started out today?

DC Glenn:

Yeah. Write down a list of five things you want to do that you're interested in, right? And then put association, organization, or society after them in a Google search. Then get a list of all those organizations. Pick up the phone, call each organization, find out how much it costs to, for beforehand on the website find how much it costs to join the organization. Then call them and say, I'm interested in joining your organization. Why should I pay this $395 a year to be in your organization and let them pitch you and teach you at the same time?

Average Joe Finances:

I like that. Just exactly what you did with the hedge fund managers. That's amazing thing.

DC Glenn:

Yeah, it's that simple. Cause there's gonna be at least 10 organizations for everything. There's gonna be regional organizations, there are gonna be local organizations and you just call them and you say, I wanna be a member of your organization. But why? They're gonna tell you and then you start piecing all this stuff together and then you go to the next conversation and you can throw something you learn from the last conversation. Then they know they're not wasting their time. Cause some people can pick that out a little bit. But if you call I'm trying to do this or you can make it even more simple. Look, I'm new to this. I really wanna learn how to do this cause I think this is what I wanna do. Can you please help? Please goes a long way.

Average Joe Finances:

It's, that's why they call it the magic word.

DC Glenn:

It's the magic word. Can you please help me? What do I have to do to be in you guys' organization, right? There's several ways you could do it, but you got to pick up the phone and call the organization. Man, I'm in the Grant Writer's Association of America. Not cause I wanna learn how to write grants, but because I wanna understand Grant. What better way to understand grants than talk to grant writers? So I pick up the phone, start calling grant writers. Then I realize there's 4,000 grants as of today, and I'm like, wait a minute. There goes a grant where I could talk to disadvantaged young youth. That starts my motivational speaking career and I could practice while I'm funded. And now since I'm in a grant writing organization, I hire somebody who writes grants to write my grant. because they all are transparent and they're like, I got $8 million, $18 million of grants underneath my belt. This firm has this amount of grant, and you know who's for real and who's not in, they're not in that organization if they're not real. And now you got somebody to write your grant on a level that you need your grant wrote, and that's, they turn it. You have a better possibility to get that grant than anybody else. And there's tons of them because 80% of the grants are by philanthropists are people who want to help people.

Average Joe Finances:

Yeah. No, DC that's fantastic. I wrote that down cause I think that's huge. Find five things that you're interested in, five things that you wanna do and then go find the organization classes.

DC Glenn:

That's why I tell 'em, they'd be like, you got to buy for graduating class. Because some of you all are not gonna go to college. Some of you all gonna be hustlers, some of you all gonna do this. Whatever it is you do and you get a little money if you hustling or if you hustling bad, you wanna have legitimate companies. So figure out what you would like to do and then develop those legitimate companies while you getting money. Or it don't even have to be illegal. It could be, you could be a basketball player. You could be see, here's the thing. Everybody expects people to do stuff for them. That's why everybody ends up being victims. Because all you got to do is say, let me learn about the things that I really would like to have. If I get some money, then you already know. So if anybody comes to you, you're like, ah, I'm good. I'm in the organization. And if you're an athlete or whatever, rapper, whatever, they're gonna see you. They're gonna be like, I can help you. And then now you got the best help. And you close that gap of what not to do and what to do.

Average Joe Finances:

Yeah. You just reverse engineer it, right? Just like you talked about before. Build that business plan and reverse and you're gonna reverse. You're gonna hit it.

DC Glenn:

You have to see it first.

Average Joe Finances:

Yep. Got visual. Yeah. You have to have that vision.

DC Glenn:

You got to have that vision. I've got so many visions, but you just got to see it. You have to.

Average Joe Finances:

That's awesome.

DC Glenn:

Yeah, man. And I've got 15 of them in the hole. I can't get to them yet, you know what I'm saying? But that's why I know I'll always be right because I know how to go get the information to do what I need to.

Average Joe Finances:

And you've learned that throughout your career of hustling, right? You've learned how to find that information. That's amazing, man. I Love it.

DC Glenn:

Here's the beauty of it. 28 years ago, I plant a seed called Whoomp!, there it is. And now it's a Sequoia. It ain't going nowhere. And you plant seeds like that of relevance throughout your life, you'll always be okay.

Average Joe Finances:

Yeah. That's beautiful.

DC Glenn:

Yeah, man.

Average Joe Finances:

All right. Final question of the final round is do you have a favorite business? Investing or real estate related book or podcast or both?

DC Glenn:

Man, I'm all over the place the way I do it. Cause I went through the whole self-help thing. So go through all the self-help books and take one thing from it. If you could take one thing from, it helps your hustle. Cause after the financial thing, I was like I need to, I just, one book, I can't remember, but it was like this guy wanted to do a pie company. So he went to work at a pie spot. He was a dishwasher. He did all things at a pie company, learned how to do it. Quit opened his own pie store. Then somebody was like, I think people like your pies. Financed it, sold it for $20 million. He called that thing, getting in the corridor, jumping in and getting dirty with it so you can see what it actually does. So you can be masterful at doing the business. And I did that while I was DJ-ing. I said, what can I do to get in the corridor? And as me being a DJ, put together a marketing business plan for the company, for the club that you're at. I don't know how to put no business plan together. So I've got help to put together a business plan. Took me about a year. Took me a year to put together a business plan, but once I put together this business plan, I went and bought a screen going with a PowerPoint presentation, and I was sitting in my owner's office and I gave this PowerPoint presentation how I can increase her bottom line. And she cut me a check for $25,000 and I was not only the DJ, but I'm the light guy. I'm the sound guy. I do your television spots, I do your radio spots. I'm your voiceover. I do all your fashion photography. I get all your girls in the magazines. Now I'm your marketing manager, right? I made myself invaluable. That's what people got to do. If they're at a job, they can't stand, learn how to do everybody else's job. Then the next job is just a bridge to the next., that makes you better. You develop that toolbox of things that help you when life hits you, where nothing can stop you. And that's what I did, man. And I started, and then I read one. It was like, run your life like a corporation. I'm gonna run my life like a corporation. How do I you got to know what kind of corporation you wanna be. How do I get it? When you need a task guy, you need a bookkeeper, you. And I got all these things. My bookkeeper wasn't doing my books right. So I said let me learn how to be my own bookkeeper. Now I'm masterful of QuickBooks. I know every penny goes.

Average Joe Finances:

That's fantastic.

DC Glenn:

I give it to my tax guy. But I know my tax person tells me all the things cause they go to the meetings every year. So now I can be creative in how I do my bookkeeping. So it lines up perfectly for the taxes?

Average Joe Finances:

Yeah. No's awesome.

DC Glenn:

Change every year. They change every year and people are like, they don't teach us that they're not supposed to. Then nobody ever will give you anything. And that's why I tell people, I was like, look, man, all this stuff I'm saying is way easier said than done. Trust me. It will never ever get easier. But it does get better.

Average Joe Finances:

Yeah. If all you do is take action, just got to get started.

DC Glenn:

That's it, man. And I found out even if something don't work, It comes back and serves you later just because you learned it a little bit.

Average Joe Finances:

Yeah.

DC Glenn:

You continue on. It might have been, it might have been a cake that took an hour to make, but you only let it bake for 15 minutes. That happens to us, right?

Average Joe Finances:

Yeah, absolutely.

DC Glenn:

It's not ready, but if you get back to it, get that recipe. That's just another tool in a tool.

Average Joe Finances:

You'll perfect it.

DC Glenn:

Perfect it.

Average Joe Finances:

All right. So DC am this has been, yeah. You become ambidextrous. There you go. This has been awesome. So I've got one more question for you, and this is probably the most important question of all. Because people that are listened to this episode are probably feeling all pumped up right now, motivated, just like I am, and they're like, man, I wanna know more about what DC's doing. I wanna know more about. Just the productions that he's getting involved in and everything that he's doing. And we wanna see like, where can we find that information? So DC could you share with us, do you have a website, social media, anything like that you can share? Listener.

DC Glenn:

That's the beauty of SCO. You type in DC Glenn and it's all there. You type in tag team, it's all there. You type in Whoomp!, there it is. It's all there. Everything is there because, No SCO, I'm able to be found. You put yourself in front of the people that want your services, put the people yourself in front of the people that can pay you. So all you got to do is type in my name and I pop up and you'll see IMDB. And then you'll know every movie that I've been in, you'll know every TV show I got coming up. You just type in. It's that simple. But, DC Glenn ATL is the handle across the board for me. Tag Team Whoomp is the handle across the board for tag team. And tagteambackagain.com is the website and everybody can leave a Google My Business review on tag team column. There it is. If they like what I'm saying or if they want help, I help people all the time. You know what I mean? If you got to question email me, I'll answer it for you. I'll make a video for you. That's how I help people. I make a video. But look, this is how you do this. Boom Then they can watch along with it while I'm teaching them. That's how I train my staff. Anybody that wants to work for me, they get trained that way and it's easier for me and I learn more. And I just wanna thank you for letting me come in here and run my mouth, because I learn more from talking with them. I swear I learn so much by talking today. It was all in the pocket, right? Like I tell the same story 150 different times. I don't think I've ever told the story this way.

Average Joe Finances:

Oh, that's awesome.

DC Glenn:

It's just different every single time. But it's all relative. It's all relevant and it all helps people because these are the things that I have been through and they have worn on me, and they have made me be negative. Like with the having a messed up record contract, I could have became old bitter rapper, but I looked, that's looking at the glass half empty, but I said, wait a minute. I'm gonna get my day in court so you better be ready. And I basically became a paralegal. Learned what emotion is, learn how, then come to trial, learn the jargon. I have to learn the vocabulary. That's the same way with finance. Once I learned the vocabulary, I knew what it was. Anything. Learn the vocabulary first, then you'll understand what people are talking about. Then you could put it all together. And when it was time, I had a big box of discovery, found a good lawyer, and she tore them up and no, it was at a cost. Cause you go to war, you gonna lose an arm and a leg. Maybe I come back with an eye patch. But you living, you live to fight another day and you live to go on. And as long as you breathing, there's nothing on this earth you can't do.

Average Joe Finances:

I love it. Love it. Yeah. Even in closing, look at that DC dropping some golden nuggets for everybody. So hey, again, thank you so much for coming on and sharing your story with us today. I really appreciate it.

DC Glenn:

Hey, man. No problem, man.

Average Joe Finances:

Awesome. And hey, to my listeners, thank you for joining me and our special guest, DC Glenn, on the Average Joe Finances podcast. Go leave us a five star review and tell us what you liked about today's episode with DC.. Aloha from Hawaii and have a great rest of your day.